How a Start-Up Comes into Being with Jordan Sale of 81cents.com

In summer 2018, Jordan Sale, still a graduate student at Berkeley’s esteemed Haas School of Business, decided someone needed to provide women and underrepresented minorities with affordable, accessible, virtual negotiation support (and data!).

By 2021, Jordan’s start-up, 81cents.com had helped 550 people earn more than $3,500,000 in compensation that they wouldn’t have earned if they hadn’t first asked 81cents for help in negotiating their salaries, bonuses, equity and perks.

Recently, we talked with Jordan about the inspiration that led her to start this award-winning business. Frankly, I’ve never before asked an entrepreneur the most basic question How Did You Think Up This Business Venture or How Did You Go About Creating and Launching It?

I’m super glad I did ask Jordan these questions and not just because women-led start ups received just 2.3% of VC funding last year.

Jordan’s story isn’t just about women in tech or women entrepreneurs or women who launch new companies with VC capital. It’s about the creative spark followed by the hard work of seeing your dreams fulfilled in a new, disruptive business venture. It’s a story that should guide and inspire men and women from every background, ethnicity, sexual orientation, gender identity, and marginalized status.

Come listen to this engaging, instructive interview. It’s the first one to “drop” in the She Negotiates Podcast. We’re new and a little rough in our interviewing skills but people like Jordan make up for it by being passionate, well-spoken, thoughtful and inspirational.

Check it Out today!! And please, like us on whatever platform you listen to podcasts. We can be found on the following podcast channels - Apple, Spotify, Google, PocketCasts and Amazon. In other words, anywhere you’re currently listening to your podcast lineup.

We’ll be talking about action steps when joining a start up in the next couple of weeks so do stay tuned.

Upcoming podcasts include interviews with Gloria Feldt, the authoritative voice on women’s leadership, power, and intention, accelerating solutions for diversity and gender parity. whose new book Intentioning just launched, Cassandra Lawrence, expert in religio-spiritual expressions of non-violence, interfaith engagement, and post-conflict development, and Dr. Anne LaBorde, an expert in all things health care.