No is an opportunity to uncover objections, misunderstandings and fears so you can address them. An opportunity to pivot, reframe and ask again. An opportunity that can lead to a genuine yes and follow-through.
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Listen.
We're all somewhat afraid of conflict, at least those of us who are not sociopaths.
Men and women both want their days to pass without having accusations hurled at them, without hearing what a frenemy is saying behind their backs, and without stirring their colleagues or clients to anger.
Women, however, do tend to react to a negotiation challenge somewhat more fearful of an angry response than do men.
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